YodiBrodi

A custom apparel shop is really two businesses stapled together: a storefront selling blanks, hats and Pokémon singles, and a print floor turning customer artwork into screen-printed and embroidered goods.

Both halves were being run by hand. Artwork arrived by email and text, orders lived in a spreadsheet, addresses were retyped into a carrier site, and nobody could tell you who the regulars were.

The storefront carries a designer: pick a blank, upload your art, place it, and choose screen printing or embroidery. What the customer approves is what reaches the press, so nothing is redrawn from a description in an email.

Everything after checkout is wired together. Payment captures, the artwork and placement land on the print queue as a job ticket, the cheapest label is bought and emailed, tracking goes out, and lifetime rewards points are credited to the account without anyone opening a tab.

Artwork stopped arriving as email attachments and fulfillment stopped being a daily chore. The shop takes custom work and card orders through the same checkout, and the rewards tiers give returning customers a reason to come back to it.